Himanshu Saini
Secretary, Green Birds foundation | Non-profit Strategist | Social Media Manager | Digital Marketer
As the Secretary of Green Birds Foundation, I have played a key role in developing and guiding the organization's social media strategy. My focus has been on leveraging digital platforms to enhance outreach, fundraising, and public awareness campaigns for environmental and social causes.
skills
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Strategic Social Media Planning
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Community Engagement & Awareness Campaigns
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Fundraising & Public Relations
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Digital Outreach for Non-Profit Organizations
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Government Schemes Implementation & Promotion
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Analytics & Impact Measurement
Role in GBF's Social Media
Strategy
Green Birds Foundation (July 2020 – Present)
Position: Secretary
Contributions to Social Media Strategy:
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Supervised the development of social media outreach initiatives for awareness campaigns.
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Provided strategic direction for engagement campaigns on Facebook, Twitter, and Instagram.
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Led the conceptualization and execution of fundraising campaigns via digital platforms.
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Promoted the organization’s visibility by collaborating with media and digital influencers.
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Ensured social media efforts aligned with Green Birds Foundation’s mission and values.
Major Digital Awareness
Campaign Led
'Pani Pani Re' (Recognized by UNESCO Green Citizens)
Period: Summer 2023
Role:
Led the strategic direction and digital outreach for the campaign
Impact:
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Recognized as one of the Top 100 Global Environmental Citizen Projects by UNESCO Green Citizens.
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Featured on UNESCO’s platform as an inspiring community-driven environmental initiative.
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Reached 5,000+ households, ensuring water availability for stray animals and birds.
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Strengthened online engagement, making the campaign a global conversation.
UNESCO Green Citizens’ Acknowledgment:
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The initiative was appreciated for enhancing local environmental action and bringing together communities for sustainable change.
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UNESCO Green Citizens emphasized that projects like this help shape global environmental policies by showcasing real-world impact.
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We were invited to join UNESCO’s global network of environmental leaders and feature our work on their platform.
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🔗 UNESCO Green Citizens Official Link: www.unescogreencitizens.org
Digital Governance Awareness
Period: September – December 2023
Role:
Led digital outreach initiatives to educate people on online government services like Bhamashah Card, Jan Aadhar Card, MGNREGA, Swachh Bharat Mission, and Ujjwala Yojana
Impact:
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Created multiple WhatsApp groups at the tehsil level to facilitate direct communication with citizens.
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Designed unique logos and branding for each WhatsApp group to establish a structured digital identity.
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Ensured real-time assistance and query resolution through active engagement in these groups.
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Digitally empowered 1,000+ individuals by helping them access and benefit from government schemes.
Each One Plant One (Tree Plantation Drive)
Period: September – December 2023
Role:
Led public awareness campaigns and social media initiatives for this mass tree plantation movement
Impact:
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Encouraged hundreds of individuals to take a pledge to plant and nurture trees.
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Designed pledge certificates and campaign materials to enhance outreach.
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Strengthened public participation by promoting the campaign through online and offline channels
Graphic Designing & Content Creation
Designed official branding materials for Green Birds Foundation, including:
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Logo for Social Internship Program (GBF-SRIJAN)
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Brochures and promotional materials for environmental and social campaigns
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Social media graphics for campaigns like 'Each One, Plant One' & 'Pani Pani Re'
Key Achievements:
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Developed visually appealing brochures, posters, and campaign materials to enhance engagement.
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Strengthened Green Birds Foundation’s brand identity through impactful designs.
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Successfully managed design and content strategy for major awareness campaigns.
